2025-2026 Long Thread Media Kit
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Advertise with us

At Farm & Fiber Knits we are eager to help knitters fall in love with their next project, find new corners of the knitting world to explore, and deepen their connection to yarn and fiber. By connecting knitters with designers, fiber producers, yarn makers, and teachers, our stories and projects aim to make their knitting life more meaningful.


reach tens of thousands of knitters – Our magazine is now quarterly

Print, digital, and sponsorships available

contact us
 

 

Thank you to our 2025 annual, premium, and supporting partners

 

 

Our Magazine - Now Quarterly

 

STORYTELLING IS THE SOUL OF OUR BRAND and projects inspire – JOIN US ON THE JOURNEY

 

issue themes & deadlines

  • Ad Reservation: Dec. 19, 2025

    Ad Materials Due: Dec. 23, 2026

    Distribution Start Date: Feb. 5, 2026

  • Ad Reservation: March 6, 2025

    Ad Materials Due: March 16, 2026

    Distribution Start Date: April 23, 2026

  • Ad Reservation: July 24, 2025

    Ad Materials Due: Aug. 3, 2026

    Distribution Start Date: Sept. 10, 2026

  • Ad Reservation: Oct. 30, 2025

    Ad Materials Due: Nov. 9, 2026

    Distribution Start Date: Dec. 17, 2026

 

PRINT advertising rates & specifications

 

We love solving marketing challenges and are here to help. Please reach out with your questions and for more information. We’ll find the right ad size and program to fit your needs.

Click for ad sizes and specs
Contact Us For Information

 
 

our digital platforms

Sales, email acquisition, web traffic, branding & engagement – we’ve got you!

 

Digital ADs & Reach

  • The gold standard in digital marketing, Long Thread’s email subscribers love to hear from our partners and respond with higher than average open and click through rates. Our email marketing is recommended for generating sales, growing your email list, driving traffic to your website, and branding.

    • Subscriber list size: 20,000+

    • Typical open rate: 40% to 55%

    • Rate: $1,800

    • Example: Gist Yarn

  • Stay top of mind with a message to our loyal newsletter readers—your message becomes part of our story.

    • Average open rate: 45% to 65%

    • Email subscribers, 20,000+

    • Ad positioned throughout the newsletter: logo at the top, a featured article in the middle, and a display ad at the bottom

    • Rate: $599

    • Example: Seattle Art Museum

  • Attract attention at the right place and time with display ads on our website. Recommended for brand awareness and targeting an audience looking for the tools/services they need for their weaving pursuits.

    • Highest CTR (minimum 50k impressions): 2.27%

    • Typical CTR range: 0.2 to 0.5%

    • Larger unit sizes for better branding and engagement

    • Rate: $10 CPM, minimum 50,000 impressions monthly ($500)

    • Supported ad sizes: 1140x300 (preferred) | 728x90 | 300x300

  • The Long Thread Podcast tells the stories of artists and artisans of the fiber world. Each episode features interviews with our favorite spinners, weavers, needleworkers, and fiber artists from across the globe. Listeners get inspiration, practical advice, and personal stories of experts as we follow the long thread.

    • More than 800,000+ total downloads

    • More than 20,000+ listeners per episode

    • Ad bundles and sponsorships available

  • Fiber lovers trust our website for discovering, learning, and nurturing their passion. This program integrates your story into our community and is discoverable within the site and organically.

    • Average page views: 150,000

    • Typical read time per article: 2:15 to 8:32 minutes

    • Average time spent on article page, 3:00 to 5:00 minutes

    • Content is researched and written by a team member; includes interview and three rounds of proofing

    • Includes 3-4 high-res images (video permitted), URLs, and key search words throughout the article

    • Includes launch promotion in our newsletter, driving traffic to article

    • Rate: $2,750

    • Example: Handweaving.net

    • One 45-minute episode of The Long Thread Podcast solely dedicated to your brand

    • Our host and co-founder, Anne Merrow, will work with you to craft a theme and content that will maximize listenership, reach, and impressions

    • Sponsor show notes page (summary of episode)

    • Sponsor acknowledgement on website podcast landing pages

    • Limited number of Spotlight Episodes available per year

    • 800,000+ total downloads; 20,000+ downloads per month

    • Rate: $2,750

  • Be a part of our premium content and free programming with a sponsorship that overdelivers. Our video workshops, craft-alongs, and giveaways are a great way to engage with our audience and get your brand noticed. Loaded with partner links, branding, and direct advertising, our sponsorships reach highly engaged fiber lovers who are invested in inspiration, education, and the tools they. need to get started. Custom and package programs available.

 
Explore digital
 

 

Sponsorships

Your Brand in all of our platforms – we’ll support you along the way

    • Branding impressions during sponsorship timeframe in Farm & Fiber Knits promotional ads across print and digital channels. Includes logo on website homepage, in our email newsletter, and banner ads on our high-traffic site pages

    • One Spotlight Podcast Episode - Anne Merrow or co-host will tell your story to our listeners putting your brand in the spotlight (see below for other details), or a Sponsored Website Article on the Farm & Fiber Knits.com, discoverable within the site and organically

    • Four dedicated emails to our Farm & Fiber Knits email subscribers - you own 100% of the message

    • Four full-page ads, premium positioning, in four issues of Farm & Fiber Knits magazine

    • Host read 00:25 ad spot in 12 episodes of The Long Thread Podcast

    • Rate: $24,000, billed $2,000

    • Branding impressions during sponsorship timeframe in Farm & Fiber Knits promotional ads across print and digital channels (as permitted by deadlines). Includes logo on website homepage, in our email newsletter, and banner ads on our high-traffic site pages

    • Two dedicated emails to our Farm & Fiber Knits email subscribers - you own 100% of the message

    • Two full-page ads in Farm & Fiber Knits magazine, choose two of our quarterly magazines

    • Host read 00:25 ad spot in 6 episodes of The Long Thread Podcast

    • Rate: $12,000, billed $2,000 per month

    • Branding impressions during sponsorship timeframe in all Farm & Fiber Knits promotional ads across digital channels. Includes logo on website homepage, in our email newsletter, and banner ads on our high-traffic site pages

    • One dedicated email to our Farm & Fiber Knits email subscribers - you own 100% of the message

    • One full-page ad in Farm & Fiber Knits magazine, choose from one of our quarterly issues

    • Host read 00:25 ad spot in 3 episodes of The Long Thread Podcast

    • Rate: $6,000, billed $2,000 per month

 
ask about our sponsorships