Advertise with spin off
Spin Off represents a high-quality, trustworthy approach to spinning technique; a connection to spinners across the globe and throughout history; and an understanding and appreciation of the world of fiber. Spin Off embraces fiber’s journey from farm, to wheel, to needle.
our AUDIENCE is loyal, educated, and HAS spending power
Spin Off MAGAZINE Editorial Calendar
Spin Off magazine curates and refines the very best spinning content that the world has to offer. The magazine tells the stories of interesting and skilled spinners and fiber producers around the world. Every issue aims to delight, amuse, instruct, and empower our readers.
*Subject to change
spin off Magazine Ad Sizes
Spin Off Magazine Ad rates
LIST YOUR RETAIL STORE IN SPIN OFF!
Standard Listings: FREE to Standing Order Customers or $100 Per Issue
Standard Listing Includes company name, website, address, and phone number.
Featured Listing: $50 to Standing Order Customers or $150 per issue
Featured Listing includes everything in Standard Listing plus company logo and 25 words of description.
spin off digital advertising
EMAIL, Native, podcast, DISPLAY, SOCIAL, Sponsorships, plus our best marketing strategies to meet your goals
NEW - Natural Fiber Showcase
An update on our Natural Fiber Directory. Now with four-color display ads in print and online. Reach tens of thousands of fiber lovers who turn to Spin Off and Farm & Fiber Knits.
Rate: $199
Design Help Available: $89
NEW - the great holiday giveaway
The Great Holiday Giveaway is your chance to engage with the entire Long Thread Media audience, creating goodwill, capitalizing on the branding power of our yearly promotion, and direct marketing to thousands of entrants via our email list. Includes prize donation of $50 value.
Rate: $749
Dedicated Email
The gold standard in digital marketing, Long Thread’s email subscribers love to hear from our partners and respond with higher than average open and click-through rates. Our email marketing is recommended for generating sales, growing your email list, driving traffic to your website, and branding.
Subscriber list size: 35,000+
Typical open rate: 40% to 60%
Rate: $1,800
Example: Abundant Earth Fiber
Email newsletter TAKEOVER
Stay top of mind with a message to our loyal newsletter readers—your message becomes part of our story.
Typical open rate: 45% to 65%
Email subscribers: 33,000+
Ad Spots: Logo at top, featured article, display ad at the bottom of the newsletter
Rate: $599
Sponsored + Native Content
Spinners trust our website for discovering, learning, and nurturing their passion. Our sponsored content programs integrate your story into our communities.
Average page views SpinOffMagazine.com: 70,000
Typical read time per article: 2:15 to 8:32 minutes
Rate: $2,750
Example: Abundant Earth Fiber
Website Display Advertising
Attract attention at the right place and time with display ads on SpinOffMagazine.com. Recommended for brand awareness and targeting an audience looking for the tools/services they need for their spinning pursuits.
Highest CTR (minimum 50k impressions): 2.27%
Typical CTR range: 0.2 to 0.5%
Larger unit sizes for better branding and engagement
Rate: $10 CPM, minimum 50,000 impressions monthly ($500)
Supported ad sizes: 1140x300 (preferred) | 728x90 | 300x300
Podcast Sponsorship
The Long Thread Podcast tells the stories of artists and artisans of the fiber world. Each episode features interviews with our favorite spinners, weavers, needleworkers, and fiber artists from across the globe. Listeners get the inspiration, practical advice, and personal stories of experts as we follow the long thread.
More than 600,000 total downloads | More than 6,500 listeners per episode
Social Posts
Post your message on our Spin Off social channels and reach thousands of followers.
Facebook followers: 10,000+
Pinterest reach: 31,000+/month
Rate: $450 (Includes Paid Social Campaign on Facebook/Instagram)
Program Sponsorships
Be a part of our premium content and free programming with a sponsorship that overdelivers. Our video workshops, craft-alongs, and custom content are impactful ways to engage with our audience and get your brand noticed. Loaded with partner links, branding, and direct advertising, our sponsorships reach highly engaged fiber lovers who are invested in inspiration, education, and the tools they. need to get started. Custom and package programs available.