2023-2024 Long Thread Media Kit
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Advertise in Little Looms MaGazine


Whether they are learning to weave or have a few pieces under their belt, our readers find in Little Looms everything they need to get started. Subscribers will find weaving patterns for rigid-heddle projects, ideas for using fun pin-loom squares, and directions for creating their own woven tapestry wall hangings. Projects inspire, articles educate, and our step-by-step directions offer endless opportunities for creative expression to design and weave handmade pieces.

70% of our Audience have been weaving for less than 10 years

Little Looms is the perfect way to begin or build weaving skills.

 

 
 

Little Looms MAGAZINE Editorial Calendar

Published quarterly, each issue has a mix of projects, techniques, and features on fundamental weaving skills, creative inspiration, and innovative applications. Issues are designed to have something for beginning and more experienced weavers. In addition to the core subjects of rigid-heddle and pin-loom weaving, Little Looms regularly includes projects and articles about tapestry, tablet weaving, and inkle weaving.

Subject to change

 
 
 

 

Little Looms MAGAZINE Ad Rates

 

LIST YOUR RETAIL STORE IN Little Looms!

  • Standard Listings: FREE to Standing Order Customers

    • Standard Listing Includes company name, website, address, and phone number.

  • Featured Listing: $99 per issue

    • Featured Listing includes everything in Standard Listing plus company logo and 25 words of description.


 
 

Little Looms Digital Advertising

EMAIL, NATIVE, PODCAST, DISPLAY, SOCIAL, SPONSORSHIPS, PLUS OUR BEST MARKETING STRATEGIES TO MEET YOUR GOALS

 

DEDICATED EMAIL

The gold standard in digital marketing, Long Thread’s email subscribers love to hear from our partners and respond with higher than average open and click-through rates. Our email marketing is recommended for generating sales, growing your email list, driving traffic to your website, and branding.

  • Subscriber list size: 14,000+

  • Typical open rate: 35% to 45%

  • Rate: $1,399

  • Example: Yarn Barn of Kansas

Sponsored + Native Content

Weavers trust our website for discovering, learning, and nurturing their passion. Our sponsored content programs integrate your story into our communities.

  • Average page views LittleLooms.com: 30,000

  • Typical read time per article: 2:15 to 8:32 minutes

  • Rate: $2,750

  • Example: Handweaving.net

Email newsletter TAKEOVER

Stay top of mind with a message to our loyal newsletter readers—your message becomes part of our story.

  • Typical open rate: 45% to 65%

  • Email subscribers: 14,000+

  • Ad Spots: Logo at top, featured article, display ad at the bottom of the newsletter

  • Rate: $599

Display Advertising

Attract attention at the right place and time with display ads on LittleLooms.com. Recommended for brand awareness and targeting an audience looking for the tools/services they need for their weaving pursuits.

  • Highest CTR (minimum 50k impressions): 2.27%

  • Typical CTR range: 0.2 to 0.5%

  • Larger unit sizes for better branding and engagement

  • Rate: $10 CPM, minimum 50,000 impressions monthly ($500)

  • Supported ad sizes: 1140x300 (preferred) | 728x90 | 300x300

Podcast Sponsorship

The Long Thread Podcast tells the stories of artists and artisans of the fiber world. Each episode features interviews with our favorite spinners, weavers, needleworkers, and fiber artists from across the globe. Listeners get the inspiration, practical advice, and personal stories of experts as we follow the long thread.

  • More than 450,000 total downloads

  • More than 5,000 listeners per episode

Program Sponsorships

Be a part of our premium content and free programming with a sponsorship that overdelivers. Our video workshops, craft-alongs, and giveaways are a great way to engage with our audience and get your brand noticed. Loaded with partner links, branding, and direct advertising, our sponsorships reach highly engaged fiber lovers who are invested in inspiration, education, and the tools they. need to get started. Custom and package programs available.