Advertise in Handwoven Magazine
Handwoven magazine remains as vital to the weaving community today as it was four decades ago. Our content engages readers who cherish the first issue ever published and a new generation of weavers. They want to know the latest trends in weaving, yarns, and tools. They love to explore other crafts that relate to their weaving: dyeing, surface design, and sewing. They are active in their guilds and weaving communities. They are interested in health and fitness, they care about sustainability and fair trade, and they love to travel and meet other fiber artists.
85% consider themselves Intermediate or advanced weavers
Handwoven weavers strive to make their lives the best it can be.
Handwoven Magazine Editorial Calendar
EVERY ISSUE IS PACKED WITH PROJECTS, INSTRUCTION, AND INSPIRATION TO HELP BUILD TECHNICAL SKILLS AND DESIGN CONFIDENCE.
Subject to change
handwoven Magazine Ad Sizes
handwoven Magazine Advertising rates
LIST YOUR RETAIL STORE IN HANDWOVEN!
Standard Listings: FREE to Standing Order Customers
Standard Listing Includes company name, website, address, and phone number.
Featured Listing: $99 per issue
Featured Listing includes everything in Standard Listing plus company logo and 25 words of description.
handwoven digitaL advertising
EMAIL, Native, podcast, DISPLAY, SOCIAL, Sponsorships, plus our best marketing strategies to meet your goals
DEDICATED EMAIL
The gold standard in digital marketing, Long Thread’s email subscribers love to hear from our partners and respond with higher than average open and click through rates. Our email marketing is recommended for generating sales, growing your email list, driving traffic to your website, and branding.
Subscriber list size: 50,000+
Typical open rate: 35% to 45%
Rate: $1,800
Example: Gist Yarn
Newsletter takeover
Stay top of mind with a message to our loyal newsletter readers—your message becomes part of our story.
Average open rate: 45% to 65%
Email subscribers, 50,000
Ad positioned throughout the newsletter: logo at the top, a featured article in the middle, and a display ad at the bottom
Rate: $599
Example: Seattle Art Museum
Sponsored + Native Content
Weavers trust our website for discovering, learning, and nurturing their passion. Our sponsored content programs integrate your story into our communities.
Average page views HandwovenMagazine.com: 125,000
Typical read time per article: 2:15 to 8:32 minutes
Rate: $2,750
Example: Handweaving.net
Display Advertising
Attract attention at the right place and time with display ads on HandwovenMagazine.com. Recommended for brand awareness and targeting an audience looking for the tools/services they need for their weaving pursuits.
Highest CTR (minimum 50k impressions): 2.27%
Typical CTR range: 0.2 to 0.5%
Larger unit sizes for better branding and engagement
Rate: $10 CPM, minimum 50,000 impressions monthly ($500)
Supported ad sizes: 1140x300 (preferred) | 728x90 | 300x300
Podcast Sponsorship
The Long Thread Podcast tells the stories of artists and artisans of the fiber world. Each episode features interviews with our favorite spinners, weavers, needleworkers, and fiber artists from across the globe. Listeners get the inspiration, practical advice, and personal stories of experts as we follow the long thread.
More than 450,000 total downloads
More than 5,000 listeners per episode
Social Posts
Post your message on our Handwoven social channels and reach thousands of followers.
Facebook followers: 17,000+
Pinterest reach: 250,000+/month
Instagram followers: 4,000
Rate: $450 (Includes Paid Social Campaign on Facebook/Instagram)
Program Sponsorships
Be a part of our premium content and free programming with a sponsorship that overdelivers. Our video workshops, craft-alongs, and giveaways are a great way to engage with our audience and get your brand noticed. Loaded with partner links, branding, and direct advertising, our sponsorships reach highly engaged fiber lovers who are invested in inspiration, education, and the tools they. need to get started. Custom and package programs available.