DIGITAL Advertising
EMAIL, Native, podcast, DISPLAY, SOCIAL, Sponsorships, plus our best marketing strategies to meet your goals
Shop Wild Hand’s Fiber Pack
DEDICATED Email
The gold standard in digital marketing, Long Thread’s email subscribers love to hear from our partners and respond with higher than average open and click-through rates. Our email marketing is recommended for generating sales, growing your email list, driving traffic to your website, and branding.
Handwoven subscribers & rate: 50,000+ | $1,800
Spin Off subscribers & rate: 30,000+ | $1,800
PieceWork subscribers & rate: 30,000+ | $1,800
Little Looms subscribers & rate: 15,000+ | $1,399
Farm & Fiber Knits subscribers & rate: 13,000+ | $1,399
Full Long Thread subscriber audience (de-dupped): $4,000
Typical open rate: 35% to 45%
Example: Wild Hand
Seattle Art Museum IKAT exhibition
Newsletter takeover
Stay top of mind with a message to our loyal newsletter readers—your message becomes part of our story.
Average open rate: 45% to 65%
Email subscribers:
Handwoven, 50,000+
Spin Off, 30,000+
PieceWork, 30,000+
Little Looms, 15,000+
Farm & Fiber Knits, 13,000+
Ad positioned throughout the newsletter: logo at the top, a featured article in the middle, and a display ad at the bottom
Rate: $599
Example: Seattle Art Museum
Rowan Tree Travel fiber tours
Sponsored + Native Content
Fiber artists trust our websites for discovering, learning, and nurturing their passion. Our sponsored content programs integrate your story into our communities.
Average page views: Handwoven 125,000 | Spin Off 70,000 | PieceWork 55,000 | Little Looms 30,000
Typical read time per article: 2:15 to 8:32 minutes
Rate: $2,750
Example: Rowan Tree Travel
Our large-format ads get noticed
Display Advertising
Attract attention at the right place and time with display ads on one of Long Thread’s websites. Recommended for brand awareness and targeting an audience looking for the tools and services they need for their creative pursuits.
Highest CTR (minimum 50k impressions): 2.27%
Typical CTR range: 0.2 to 0.5%
Larger unit sizes for better branding and engagement
Rate: $10 CPM, minimum 50,000 impressions monthly ($500)
Supported ad sizes: 1140x300 (preferred) | 728x90 | 300x300
Podcast Sponsorships
The stories of artists and artisans of the fiber world are told in the Long Thread Podcast. Each episode features interviews with our favorite spinners, weavers, needleworkers, and fiber artists from across the globe. Listeners get the inspiration, practical advice, and personal stories of experts as we follow the long thread.
More than 450,000 total downloads
More than 10,000 listeners per episode
Maryland Sheep & Wool 2023
Social Posts
Post your message on our social channels to reach our thousands of followers.
Handwoven Facebook followers: 17,000+
Spin Off Facebook followers: 10,000+
PieceWork Facebook followers: 4,000+
Combined Pinterest reach: 350,000+/month
Instagram followers: 4,000+
Rate: $999 for all channels | $450 per channel
Program Sponsorships
Be a part of our premium content and free programming with a sponsorship that overdelivers. Our video workshops, craft-alongs, and giveaways are a great way to engage with our audience and get your brand noticed. Loaded with partner links, branding, and direct advertising, our sponsorships reach highly engaged fiber lovers who are invested in inspiration, education, and the tools they. need to get started. Custom and package programs available.