our digital platforms

The gold standard in digital marketing, Long Thread’s email subscribers love to hear from our partners and respond with higher than average open and click through rates. Our email marketing is recommended for generating sales, growing your email list, driving traffic to your website, and branding.

• Subscriber list size: 33,000+

• Typical open rate: 40% to 55%

• Rate: $1,800

• Example: Gist Yarn

Stay top of mind with a message to our loyal newsletter readers—your message becomes part of our story.

• Average open rate: 45% to 65%

• Email subscribers, 33,000

• Ad positioned throughout the newsletter: logo at the top, a featured article in the middle, and a display ad at the bottom

• Rate: $599

• Example: Seattle Art Museum

Attract attention at the right place and time with display ads on our website. Recommended for brand awareness and targeting an audience looking for the tools/services they need for their weaving pursuits.

• Highest CTR (minimum 50k impressions): 2.27%

• Typical CTR range: 0.2 to 0.5%

• Larger unit sizes for better branding and engagement

• Rate: $10 CPM, minimum 50,000 impressions monthly ($500)

• Supported ad sizes: 1140x300 (preferred) | 728x90 | 300x300

Post your message in our social channels and reach thousands of followers. 

• Facebook followers: 17,000+

• Pinterest reach: 250,000+/month

• Instagram followers: 4,000

• Rate: $450 (Includes Paid Social Campaign on Facebook/Instagram)

The Long Thread Podcast tells the stories of artists and artisans of the fiber world. Each episode features interviews with our favorite spinners, weavers, needleworkers, and fiber artists from across the globe. Listeners get inspiration, practical advice, and personal stories of experts as we follow the long thread.

• More than 800,000+ total downloads

• More than 20,000+ listeners per episode

• Ad bundles and sponsorships available

Fiber lovers trust our website for discovering, learning, and nurturing their passion. This program integrates your story into our community and is discoverable within the site and organically.

• Average page views: 150,000

• Typical read time per article: 2:15 to 8:32 minutes

• Average time spent on article page, 3:00 to 5:00 minutes

• Content is researched and written by a team member; includes interview and three rounds of proofing

• Includes 3-4 high-res images (video permitted), URLs, and key search words throughout the article

• Includes launch promotion in our newsletter, driving traffic to article

• Rate: $2,750

• Example: Handweaving.net

• One 45-minute episode of The Long Thread Podcast solely dedicated to your brand

• Our host and co-founder, Anne Merrow, will work with you to craft a theme and content that will maximize listenership, reach, and impressions

• Sponsor show notes page (summary of episode)

• Sponsor acknowledgement on website podcast landing pages

• Limited number of Spotlight Episodes available per year

• 800,000+ total downloads; 20,000+ downloads per month

• Rate: $2,750

Be a part of our premium content and free programming with a sponsorship that overdelivers. Our video workshops, craft-alongs, and giveaways are a great way to engage with our audience and get your brand noticed. Loaded with partner links, branding, and direct advertising, our sponsorships reach highly engaged fiber lovers who are invested in inspiration, education, and the tools they. need to get started. Custom and package programs available.