long thread media has The PlatformS to Reach those who love weaving, spinning, Stitching, Knitting, and creating with fibeR

If you’re trying to reach the most passionate and highly-engaged fiber enthusiasts, there is no better way to do it than through the Long Thread Media properties. With top-quality content delivered through diverse channels (magazines, podcasts, emails, events, social, and video), we provide a cost-effective way to build your brand, help customers discover your products, and drive sales.

More than one million enthusiasts Engage with our content every month in Digital and 550,000 every year in print

We love telling the stories of fiber, teaching techniques, and creating content that inspires

Spin Off Magazine

Spin Off connects the worldwide community of handspinners and helps them develop their skills and understanding of fibers and tools. It serves spinners from beginning to expert level with engaging, technique-based content.

Piecework Magazine

PieceWork explores the personal stories of traditional makers and what they made and investigates how specific objects were crafted and the stories behind them. In-depth how-to techniques and step-by-step projects make the traditions come alive for today’s knitters, embroiderers, lacemakers, and crocheters.

DIGITAL Advertising

EMAIL, Native, podcast, DISPLAY, SOCIAL, and Sponsorships, plus our best marketing strategies to meet your goals

DEDICATED Email

The gold standard in digital marketing, Long Thread’s email subscribers love to hear from our partners and respond with higher than average open and click-through rates. Our email marketing is recommended for generating sales, growing your email list, driving traffic to your website, and branding.

• Handwoven subscribers & rate: 50,000+ | $1,800

• Spin Off subscribers & rate: 30,000+ | $1,800

• PieceWork subscribers & rate: 30,000+ | $1,800

• Little Looms subscribers & rate: 15,000+ | $1,399

• Farm & Fiber Knits subscribers & rate: 13,000+ | $1,399

• All Long Thread Media subscribers (de-dupped): $4,000

• Typical open rate: 35% to 45%

• Example: Wild Hand

Newsletter takeover

Stay top of mind with a message to our loyal newsletter readers—your message becomes part of our story.

• Average open rate: 45% to 65%

• Email subscribers:

  • Handwoven, 50,000+

  • Spin Off, 30,000+

  • PieceWork, 30,000+

  • Little Looms, 15,000+

  • Farm & Fiber Knits, 13,000+

• Ad positioned throughout the newsletter: logo at the top, a featured article in the middle, and a display ad at the bottom

• Rate: $599

• Example: Seattle Art Museum

Sponsored + Native Content

Fiber artists trust our websites for discovering, learning, and nurturing their passion. Our sponsored content programs integrate your story into our communities.

• Average monthly page views: Handwoven 125,000 | Spin Off 70,000 | PieceWork 55,000 | Little Looms 30,000

• Typical read time per article: 2:15 to 8:32 minutes

• We can work with you to craft your story; pricing upon request

Example: Rowan Tree Travel

Display Advertising

Attract attention at the right place and time with display ads on one of Long Thread’s websites. Recommended for brand awareness and targeting an audience looking for tools they need for their creative pursuits.

• Highest CTR (minimum 50k impressions): 2.27%, typical CTR range: 0.2 to 0.5%

• Larger unit sizes for better branding and engagement

• Rate: $10 CPM, minimum 50,000 impressions monthly

• Supported ad sizes: 1140x300 (preferred) | 728x90 | 300x300

Podcast Sponsorships

The stories of artists and artisans of the fiber world are told in the Long Thread Podcast. Each episode features interviews with our favorite spinners, weavers, needleworkers, and fiber artists from across the globe. Listeners get the inspiration, practical advice, and personal stories of experts as we follow the long thread.

• More than 450,000 total downloads

• More than 5,000 listeners per episode

Social media Posts

Post your message on our social channels to reach our thousands of followers. 

• Handwoven Facebook followers: 17,000+

• Spin Off Facebook followers: 10,000+

• PieceWork Facebook followers: 4,000+

• Combined Pinterest reach: 350,000+/month

• Instagram followers: 4,000+

• Rate: $999 for all channels | $450 per channel

Program Sponsorships

Be a part of our premium content and free programming with a sponsorship that overdelivers. Our video workshops, craft-alongs, and giveaways are a great way to engage with our audience and get your brand noticed. Loaded with partner links, branding, and direct advertising, our sponsorships reach highly engaged fiber lovers who are invested in inspiration, education, and the tools they. need to get started. Custom and package programs available.