2024-2025 Long Thread Media Kit
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2024-2025 Long Thread Media Kit
The platforms to reach those who love weaving, spinning, and creating with fiber.
 

long thread media has The PlatformS to Reach those who love weaving, spinning, Stitching, Knitting, and creating with fibeR

If you’re trying to reach the most passionate and highly-engaged fiber enthusiasts, there is no better way to do it than through the Long Thread Media properties. With top-quality content delivered through diverse channels (magazines, podcasts, emails, events, social, and video), we provide a cost-effective way to build your brand, help customers discover your products, and drive sales.

More than one million enthusiasts Engage with our content every month in Digital and 550,000 every year in print

We love telling the stories of fiber, teaching techniques, and creating content that inspires

 
 
 

You’re In Good Company

Our advertising partners reach millions of passionate weavers, spinners, knitters, and needleworkers year after year

 
 

magazine Advertising

five Publications For TargetED Marketing

Handwoven Magazine

For more than 40 years, Handwoven magazine has been a weaver’s anchor to inspiration, education, and continued discovery in their weaving journey. Every issue is packed with articles, projects, and instruction to help build technical skills and design confidence.

 

Little Looms Magazine

Little Looms, our brand dedicated to small-loom weaving, reaches new and beginner weavers, those looking to level-up their skills, and weavers on-the-go. Weavers love our step-by-step directions for designing and weaving handmade pieces.

 
 

Spin Off Magazine

Spin Off connects the worldwide community of handspinners and helps them develop their skills and understanding of fibers and tools. It serves spinners from beginning to expert level with engaging, technique-based content.

Piecework Magazine

PieceWork explores the personal stories of traditional makers and what they made and investigates how specific objects were crafted and the stories behind them. In-depth how-to techniques and step-by-step projects make the traditions come alive for today’s knitters, embroiderers, lacemakers, and crocheters.

 

Farm & Fiber Knits magazine

Say hello to Farm & Fiber Knits, our new brand for knitters who want to fall in love with knitting. Storytelling is the soul of our new brand - a discovery of yarn from farm to finished project. In September 2025 we will publish another issue of the magazine that has found its way to coffee tables and knitting studios across the country. Rich with stories, projects, and patterns, magazines are sold in the Long Thread Media shop, at independent retailers, and mailed to All-Access subscribers as a subscriber premium, who also get access to along other premium digital content, videos, and monthly patterns through their All-Access subscription.

 
 

DIGITAL Advertising

EMAIL, Native, podcast, DISPLAY, SOCIAL, and Sponsorships, plus our best marketing strategies to meet your goals

 
 

DEDICATED Email

The gold standard in digital marketing, Long Thread’s email subscribers love to hear from our partners and respond with higher than average open and click-through rates. Our email marketing is recommended for generating sales, growing your email list, driving traffic to your website, and branding.

  • Handwoven subscribers & rate: 53,000+ | $1,800

  • Spin Off subscribers & rate: 33,000+ | $1,800

  • PieceWork subscribers & rate: 31,000+ | $1,800

  • Little Looms subscribers & rate: 16,000+ | $1,499

  • Farm & Fiber Knits subscribers & rate: 16,000+ | $1,499

  • All Long Thread Media subscribers (de-dupped): $4,000

  • Typical open rate: 35% to 45%

  • Example: Wild Hand

Newsletter takeover

Stay top of mind with a message to our loyal newsletter subscribers—your message is part of our story.

  • Average open rate: 45% to 65%

  • Email subscribers:

    • Handwoven: 55,000+

    • Spin Off and PieceWork: 32,000+

    • Little Looms and Farm & Fiber Knits: 16,000+

  • Ativations: logo at the top, a featured article in the middle, and a display ad at the bottom

  • Rate: $599

  • Example: Sheepspot

Sponsored + Native Content

Fiber artists trust our websites for discovering, learning, and nurturing their passion. Our sponsored content programs integrate your story into our communities.

  • Average monthly page views: Handwoven 150,000 | Spin Off 80,000 | PieceWork 60,000 | Little Looms 60,000

  • Typical read time per article: 2:15 to 8:32 minutes

  • We can work with you to craft your story; pricing upon request

Example: Fairmount Fibers

Our large-format ads get noticed

website Display Advertising

Attract attention at the right place and time with display ads on one of Long Thread’s websites. Recommended for brand awareness and targeting an audience looking for tools they need for their creative pursuits.

  • Highest CTR (minimum 50k impressions): 2.27%, typical CTR range: 0.2 to 0.5%

  • Larger unit sizes for better branding and engagement

  • Rate: $10 CPM, minimum 50,000 impressions monthly

  • Supported ad sizes: 1140x300 (preferred) | 728x90 | 300x300

Podcast Sponsorships

The stories of artists and artisans of the fiber world are told in the Long Thread Podcast. Each episode features interviews with our favorite spinners, weavers, needleworkers, and fiber artists from across the globe. Listeners get the inspiration, practical advice, and personal stories of experts as we follow the long thread.

  • More than 600,000 total downloads | More than 6,500 listeners per episode

Social media Posts

Post your message on our social channels to reach our thousands of followers. 

  • Handwoven Facebook followers: 17,000+

  • Spin Off Facebook followers: 10,000+

  • PieceWork Facebook followers: 4,000+

  • Combined Pinterest reach: 350,000+/month

  • Instagram followers: 4,000+

  • Rate: $999 for all channels | $450 per channel

Farm & Fiber Knits, Yarn Chroicles, Documentary Series

Program Sponsorships

Be a part of our premium content and free programming with a sponsorship that overdelivers. Our video workshops, craft-alongs, and custom projects are a great way to engage with our audience and get your brand noticed. Loaded with partner links, branding, and direct advertising, our sponsorships reach highly engaged fiber lovers who are invested in inspiration, education, and the tools they need to get started. Custom and package programs available.

Prizes, engagement, and brand exposure to tens of thousands of fiber lovers

The Great Holiday Giveaway

Reach the entire Long Thread Media audience in our month-long, holiday-themed giveaway, running October to November 2025. Includes a Gift Guide ad in one of our winter issues (your choice), logo branding in our digital promotional ads and landing page, the opportunity to send a customized message in our “thank you” email, plus high-value engagement between our audience and your products.

Rate: $749

 

Long Thread Media Events

 
 

SOAR & Weave Together for 2025

Attendees who are passionate, engaged, and eager to connect

 

join us with a sponsorship

Our retreats are incredible experience-driven events for an intimate group of spinners and hand weavers. Structured around four days of skill building and deepening their passions in a warm, spirited community of fellow fiber lovers. Learning from some of the greatest teachers and fiber artists in the world. Reach these engaged and passionate fiber enthusiasts through a sponsorship.